Local TV Buys Gain From Digital Insights
Jay Stevens, President of Hudson MX, the automated ad-buying platform for local TV discusses local television advertising in an interview with Beet TV's Robert Williams.
Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditional linear TV with various digital platforms that are gaining great consumer acceptance.
This video is part of 'Advancing Toward a Common TV Measurement Currency', a Beet.TV leadership series presented by Comscore. For more videos from the series, please visit this page.