The State of Social Media
Moviegoers were returning to theaters in late 2021, and studios had hope... then came the Omicron variant.
Paul Dergarabedian, Comscore Senior Media Analyst, joins CNN's David Daniel to talk about how the Omicron variant is affecting movie releases and attendance.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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