The State of Social Media
Attribution is critical to help buy-side advertisers get better results from ad measurement. Chris Wilson, Comscore Chief Commercial Officer, spoke with Beet.TV about the future of advanced TV and how Comscore plans to continue helping its partners effectively target consumers through advanced TV.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...
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