The Future of CTV Advertising Panel
Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies to efficiently reach their desired audiences.
This panel of industry experts shares insights on:
- The evolution of CTV advertising and what it means for the future TV
- The key issues that must improve for wider adoption of CTV advertising, such as targeting and audience measurement
- Establishing a brand safe environment within the CTV ecosystem
- Expectations for the immediate future.