- January 12, 2022

The Future of Everywhere: Creating a Common Audience Definition across Platforms

Chris Wilson
Chris Wilson
Chief Commercial Officer

Viewing consumers don’t think in terms of linear versus streaming versus digital—they think of content, and the rest is noise. 

Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement, before sitting down for a virtual conversation with DISH Media’s Kevin Arrix to discuss the evolution and importance of cross-platform in the media marketplace in 2022, and beyond. 

This video is part of the TVOT Live! New Year 2022 conference, for more recorded sessions, see https://vimeo.com/user2660412.

Cross-Platform Ratings

Comscore Campaign Ratings™ provides in-flight measurement of cross-platform video campaign delivery across TV, over-the-top (OTT), desktop and mobile.