- April 28, 2017

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in advertising effectiveness, the future of cross-platform, challenges with walled gardens, and the growing importance of leveraging end-to-end campaign measurement.

      Viewability

      Comscore Viewability™ is a free, self-service solution that provides baseline viewability measurement for display and video inventory on desktop and mobile devices.

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