Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning... Read more
Detroit’s Average Ratings Increase 2.3% Versus Prior Week
10-minute video on TikTok from the Hilton group sees 86X more views than the average brand
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The Privacy Forward Conversation – How Consumer Demands are Shaping Online Privacy
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Disney+ launched at the perfect time
Disney+ couldn’t have come at a better time
The State of Theatrical Releases with Universal Pictures’...
Beyond the Headlines: Unpacking Common Narratives in Media and Advertising
Is TV dead? No… It's simply advanced
Music Choice and Comscore Announce the Top Ten Music...
2016 U.S. Cross-Platform Future in Focus
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media...
It's Make it or Break it Time for the Fall TV Season