Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022. Read more
Fresh Perspectives in Measurement Innovation
Moneyballing Media: How Big Data Is Transforming TV
Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?
Elevating Measurement: Delivering on a Cross-Platform Promise
The Future of Everywhere: Creating a Common Audience Definition across Platforms