Access a holistic, unduplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, OTT, desktop and mobile platforms.
Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.
Plan, transact and evaluate campaigns with greater confidence with Comscore’s proven leadership and trusted measurement expertise.
- Optimize campaign delivery in-flight to hit reach/frequency objectives, impression thresholds and demographic in-target volumes across platforms.
- Measure total and platform-specific co-viewing lifts to account for all audiences exposed to your campaign.
- Better allocate and align spend by comparing the relative effectiveness of networks and publishers in achieving campaign-specific KPIs.
- Strategically bundle, package and price cross-platform advertising inventory to drive more profitable monetization and stronger ROI.
- Optimize demographic delivery for key client campaigns to ensure specific impression thresholds are met across various platforms.
- Illuminate under-valued audiences with co-viewing insights and prove the value of unique digital audiences to unlock new monetization opportunities.