Reach/Frequency Multi-Platform allows media planners to assess the efficiency of a proposed media plan, set frequency caps and evaluate the plan in the context of price and scale.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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Erik Grendahl serves as a Product Management Analyst on the Digital Audience Product team. Erik manages R/F, VMX MP, Direct, and Internal Tools such as the AM Tool & Product Release Tracker.