The New Model for a New World
Advancing media measurement in a dynamic, cross-platform world
comScore is unlocking new value for the media industry and transforming the way our clients conduct business.
Accurately measure individual platforms at a granular level
Understand unduplicated reach across platforms
Buy and sell on advanced audiences beyond age/gender
Move toward an addressable advertising future
Why comScore is creating the New Model
Hear about the needs and potential of cross-platform measurement from industry experts, Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle Data Cloud; Colleen Fahey Rush, EVP, Chief Research Officer, Viacom; Jon Suarez-Davis, Chief Marketing & Strategy Officer, Krux Digital; Jane Clarke, CEO, Managing Director, CIMM; and Eric Salama, CEO, Kantar.
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