Multi-Platform Video Measurement

							Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
							
                        

Premium video content and advertising can be strategically planned, bought and sold across platforms using digital-exclusive and TV-comparable GRP metrics. Video Metrix Multi-Platform offers unduplicated, person-level video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.

Holistic View Across Devices

Gain a complete view of audiences’ video consumption with comprehensive coverage of the desktop, mobile, and CTV ecosystem.

Unduplicated, Person-Centric Data

Get unduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners.

Co-Viewing Insights

Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.

Key Benefits

Agencies & Advertisers Publishers & Content Owners

Plan smarter multi-platform video campaigns by understanding the total scale of digital users across all screens, including OTT.
Identify the best video properties to meet your campaign objectives by comparing properties side-by-side, and accounting for co-viewing.
Compare digital video performance with other media by evaluating person- and show-level data.
Monitor video content audiences over time to find the most popular properties with growing reach.

Understand the total reach of your content and scale of your digital audience across platforms.
Benchmark video performance against competitors and identify where to find new audiences.
Measure engagement by device and by demographic to help sales teams package ad deals and video inventory across different platforms.
Measure and get credit for audiences and viewership on distributed platforms, including YouTube and its Partner Program.
Inform video content curation and programming based on accurate measurement, trends, and performance.

"Transparency and trust are the currencies of today's advertising marketplace. Advertisers are often surprised to learn that Publishers Clearing House can offer them high performing inventory that reaches a large and highly engaged audience. That's why independent measurement from partners like Comscore plays such a huge role in helping advertisers see the opportunity with PCH."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level."
Rich Routman
President and CRO
Minute Media

Meet the Experts

Joe Lahr

General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Erik Grendahl

Product Management Analyst

Erik Grendahl serves as a Product Management Analyst on the Digital Audience Product team. Erik manages R/F, VMX MP, MyMetrix API, Direct, and Internal Tools such as the AM Tool & Product Release Tracker.

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