Measurement for gaming, esports, and livestreaming

Understand the industry and evaluate what drives marketing impact.

Game publishers, platforms, brands and their agencies use Comscore audience measurement, marketing impact and survey solutions to find opportunities within the evolving gaming landscape. See below for our solutions for gaming, esports, and livestreaming.

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2021 State of Gaming

Ready to level up your understanding of gaming audiences? Register for Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across desktop, mobile and console gaming.  

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Get a pulse on the gaming landscape

State of Gaming Report

Understand the behavior, sentiment, attitudes, and preferences of today's desktop, mobile, and console gaming audiences with Comscore's State of Gaming Report. Utilizing both passively collected data from Comscore's massive datasets and a robust custom survey, this report contains over 80 pages of insights and provides additional customization options.

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State of Gaming Report

Leverage Custom Survey Insights for Deeper Understanding

Find opportunities in the landscape using Comscore's worldwide Custom Survey solutions collect in-depth survey data on the sentiment, attitudes, and preferences of today's audiences. Comscore's ability to recruit and survey gamers around the globe can provide both broad reach and granular insights to help understand the gaming audience. Whether focused on platform-level insights or key trends including esports, cloud gaming, or virtual reality, Custom Surveys can capture direct feedback from key audience segments.

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Leverage Custom Survey Insights for Deeper Understanding

Measure gaming audiences on PC, mobile, and console

Evaluate In-game Advertising Impact and Audiences

Comscore Brand Lift Surveys and Branded Content insights help marketers and publishers better evaluate the impact of intrinsic in-game advertising on key branding measures, such as awareness, favorability, recall and purchase intent.

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Evaluate In-game Advertising Impact and Audiences

Custom Monthly Reporting by Game Title

Comscore's PC and console gaming trackers reveal monthly demographic and behavioral measurement to drive understanding of game players at the platform and title level. Measure what gaming audiences play, how often they play, engaged duration and more.

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Custom Monthly Reporting by Game Title

Create Plans Using Online and Mobile Gaming Measurement

Get a complete, unduplicated view of how audiences consume gaming content and video across devices with Comscore Media Metrix® Multi-Platform and Video Metrix® Multi-Platform. Leverage Comscore Mobile Metrix® Multi-Platform to plan using in-depth mobile audience data, including mobile gaming visitation, duration, and audience insights at the app and browser level.

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Create Plans Using Online and Mobile Gaming Measurement

Understand esports and livestreaming audiences

Evaluate Branding Effectiveness in Esports

Comscore provides measurement for esports events and sponsorships with Comscore Brand Survey Lift™ and Comscore Branded Content. Understand your branding impact over cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.

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Financial Services - Advertising Effectiveness

Target Gaming Segments

Deliver ads to key audiences with targets such as console game users, esports fans, Fortnite players, and more with Comscore Activation solutions, which leverages Comscore’s latest collaboration with Spiketrap to offer expanded gaming audience segments.

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Target Key Segments

Measure Digital Video Consumption

Understand how online audiences engage with esports and livestreaming-related video with Comscore Video Metrix® Multi-Platform, which measures digital video consumption across desktops, smartphones, tablets and OTT devices

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Measure Esports and Livestreaming Digital Audiences

Measure Esports TV Audiences

As esports television programming expands, Comscore TV Essentials® provides precise, massive-scale measurement of esports television audience viewership, viewers’ Advanced Audience profiles, and cross-viewing habits with other telecasts.

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Measure Esports TV Audiences

"Comscore provided us with the opportunity to confidently execute our media strategy for our client’s campaign. The ability to use Brand Survey Lift (BSL) to understand the value of the media was invaluable along with the capabilities to see successful lift attribution across the board at all levels."
Cary Tilds
Chief Strategy and Operations Officer
Frameplay