Improve performance with your most valuable audiences

Optimize ad campaigns by turning granular data into actionable targets.

Ad relevance is more important to consumers than ever before, and strategic segmentation and targeting requires a robust, nuanced view of consumer behavior and page context – at scale.   

Tap into Comscore’s deep knowledge of cross-platform audiences and content to improve the value of your advertising inventory and to drive overall campaign effectiveness.

Audience Segments

Build rich audience segments using cross-platform data to improve campaign relevance and performance.

Activation

Contextual Segments

Activate cookie-free pre-bid targets with proprietary page crawling technology.

Activation

Custom Segments

Create custom segments to fit your unique campaign requirements and objectives.

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Product availability and capabilities vary by market

How can we help you?

Learn more about how ad optimization can improve your next campaign.

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