Prove the effectiveness of your campaigns, gauge impact and gather intelligence with this suite of solutions from Comscore

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Comscore’s Ad Effectiveness suite does more than measurement; we work at the core of your business to prove the effectiveness of your campaigns.

Comscore’s Ad Effectiveness suite of solutions provides the flexibility and insights you need to pull ahead in the market. With the lift solutions, gain confidence that the dollars you spend on campaigns and partners deliver the expected business lift based on your unique brand goals.

For publishers, Ad Effectiveness provides the insight to improve their clients’ marketing campaign outcomes, as well as the ability to obtain future campaign buy-in. For advertisers and agencies, Ad Effectiveness works as a one stop shop for ad delivery verification and brand survey “lift” studies.

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Measure Outcomes

Use Ad Effectiveness to see if your ad campaign delivered on the intended outcomes. 
Measure Outcomes

Quantify Impact

Quantify the branding impact of ads delivered across desktop, mobile, social, TV, Connected TV (CTV), radio, print, out-of-home, and cinema.  
Quantify Impact

Gather Audience Intelligence

Discover which demographic attributes, such as age, gender, and income, are related to your most enthusiastic consumers. 
Gather Audience Intelligence

Test Competitive Advantage

Gain a competitive advantage by comparing your property to your competition’s brand awareness and propensity to purchase. 
Test Competitive Advantage

Key Benefits

For Agencies & Advertisers For Publishers & Ad Networks
  • View your entire campaigns’ analysis, data, and measurements in one place across platforms.
  • Optimize campaign strategy with the ability to evaluate the lift contribution of networks, publishers, placements, and creatives.
  • Booster cross-platform campaigns by applying learnings to improve future performance.
  • Prove the value of your site or network of sites and grow revenue by demonstrating the ability to help drive campaign outcomes and goals.
  • Encourage bundled, multi-media sales by demonstrating the relative and holistic effectiveness of your various media channels.
  • Better package inventory based on their ability to meet specific campaign goals across media platforms.