Achieve privacy-focused and brand-safe cross-platform ad delivery

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Comscore Content Activation^™ provides a robust set of pre-bid inventory filters to help marketers and media companies reach valuable audiences without cookies and achieve brand-safe, relevant campaign delivery across desktop, mobile, CTV, and podcasts.

Content Activation is powered by Comscore’s massive contextual AI crawler and intelligent categorization technology, allowing for a better understanding of media content.

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Granularity, Accuracy & Scale

Comscore’s industry-leading contextual AI crawler and proprietary technology classifies all content in your media plan at unparalleled granularity. Comscore ensures scale across CTV, video, mobile, and podcasts. This results in greater accuracy compared to other offerings.

Brand Protection

While brand safety and contextual targeting solutions may all seem alike, it’s important to note that there are substantial differences in underlying technology. Comscore’s Brand Safety, Brand Suitability and Misinformation categories ensure advertisers have the tools to determine the right surrounding content for their advertising based on nuanced risk thresholds.

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Privacy-Focused, Cookie-Free Audiences

The standard for cookie-free audience targeting at scale. Comscore Predictive Audiences and cookie-free demographics enable advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. These audiences have been proven to be a more cost-effective approach to driving campaign performance.

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Key Benefits

Media Buyers Publishers Platforms

• Achieve optimal brand protection without sacrificing reach.
• Deliver ads in contextually relevant settings.
• Reach your target audience without cookies at a fraction of the cost of traditional audience segments.
• Mitigate issues with invalid traffic and viewability.

• Charge premiums for targeted, brand-safe ad delivery.
• Automate inventory packaging to improve efficiency.
• Build custom, hyper-relevant packages for private marketplaces.
• Protect client campaigns from brand safety issues.

• Provide customizable, precise brand safety solutions.
• Deliver highly-relevant keyword targeting and avoidance.
• Offer cookie-less legal drinking age (LDA) compliance.
• Bolster exchanges with trusted, powerful segments.

Get Started

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.

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Activate Comscore segments in your DMP or DSP of choice

Comscore On-the-Shelf PMPs

Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.

Please select the deals you would like to activate to move forward.

Client Success

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance

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Meet the Experts

Rachel Gantz

Managing Director

In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez

Head of Sales

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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