Stable and granular local television viewing insights

Comscore TV Local solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.

Powered by Comscore Advanced Audiences^™, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.

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Scale & Stability of Data

Access massive second-by-second viewership data collected passively, 24/7/365 through return path device data, from 99% of all residential ZIP codes in the U.S.  

Comscore Advanced Audiences^™

Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more.  

Accurate, Complete Local Market Coverage

Leverage the industry’s only measurement source that has a singular methodology across all 210 Comscore local markets irrespective of their size.  

Key Benefits

Local TV Stations & Groups Local Agencies & Advertisers

• Prove the value of your audience to buyers and sell more advertising by identifying high-value audience targets.
• Help advertisers effectively and efficiently meet their goals with reliable and stable local television ratings measurement.
• Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.

• Optimize your TV ad plans and budget by reaching more of your relevant customers and high-value prospects versus competitors.
• Confidently reach your key consumers with a consistent and detailed local TV consumption data from all 210 markets with data collected from the ZIP code-level up.
• Maximize campaign performance at all levels to build the right media strategies to meet your client’s needs, and minimize your time spent managing makegoods.