Stable and granular local television viewing insights
Powered by Comscore Advanced Audiences, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.
Comscore Advanced Audiences™
Massive and Passive Measurement
Accurate, Complete Local Market Coverage
Key Benefits
- Grow your revenue share by showing advertisers their target consumers reliably watch your station.
- Optimize resources and minimize waste with more reliable and stable local television ratings.
- Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
- Pinpoint valuable audiences based on lifestyle, behavior, programming preferences, vehicle ownership and purchase intent.
- Confidently reach your key consumers with massive and detailed local TV consumption data.
- Accurately determine ROI using local TV measurement from all local U.S. markets with data collected from the ZIP code-level up.
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Meet the Experts
Steve Walsh
Executive Vice President, Local TVIn his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.
Prasad Joglekar
Senior Vice President, General Manager, Television and Cross Platform ProductsPrasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.