Stable and granular local television viewing insights

Comscore Local Television solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.

Powered by Comscore Advanced Audiences, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.

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Comscore Advanced Audiences™

Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more. 
Comscore Advanced Audiences<sup>™</sup>

Massive and Passive Measurement

Access passively collected, second-by-second local market viewership information from over 60 million TV set-top boxes.
Massive and Passive Measurement

Accurate, Complete Local Market Coverage

Gain valuable insight into the specific geographies you care most about with measurement coverage in all local markets collected wholly from each market— more than 30 million households.
Accurate, Complete Local Market Coverage

Key Benefits

Local TV Stations & Groups Local Agencies & Advertisers
  • Grow your revenue share by showing advertisers their target consumers reliably watch your station.
  • Optimize resources and minimize waste with more reliable and stable local television ratings.
  • Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
  • Pinpoint valuable audiences based on lifestyle, behavior, programming preferences, vehicle ownership and purchase intent.
  • Confidently reach your key consumers with massive and detailed local TV consumption data.
  • Accurately determine ROI using local TV measurement from all local U.S. markets with data collected from the ZIP code-level up.

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Meet the Experts

Steve Walsh
Steve Walsh
Executive Vice President, Local TV

In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.

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Prasad Joglekar
Prasad Joglekar
Senior Vice President, General Manager, Television and Cross Platform Products

Prasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.

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