Stable and granular local television viewing insights
Comscore Local Television solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.
Powered by Comscore Advanced Audiences, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.
Comscore Advanced Audiences™
Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more.
Massive and Passive Measurement
Access passively collected, second-by-second local market viewership information from over 60 million TV set-top boxes.
Accurate, Complete Local Market Coverage
Gain valuable insight into the specific geographies you care most about with measurement coverage in all local markets collected wholly from each market— more than 30 million households.
Key Benefits
- Grow your revenue share by showing advertisers their target consumers reliably watch your station.
- Optimize resources and minimize waste with more reliable and stable local television ratings.
- Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
- Pinpoint valuable audiences based on lifestyle, behavior, programming preferences, vehicle ownership and purchase intent.
- Confidently reach your key consumers with massive and detailed local TV consumption data.
- Accurately determine ROI using local TV measurement from all local U.S. markets with data collected from the ZIP code-level up.
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