- 2019年9月13日

Comscore and Inscape: Insights from IAB NewFronts West 2019

Kate Roganti, Director, National Agencies, Comscore, and Ken Norcross, Director Of Business Development, Inscape, sat down at IAB’s NewFronts West 2019 to discuss how brand lift measurement is evolving in the cross-platform age.

Comscore and Inscape have partnered together to enhance the speed, scale and depth of our cross platform measurement offerings.

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    Branded Content

    Comscore Branded Content™ analyzes the effect of brand integrations across all platforms, content types, and audiences to help quantify the results of branded content, sponsorship,...
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    Multi-Platform Content Measurement

    Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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