Uncover the value of brand integrations across all platforms

Comscore Branded Content analyses the effect of brand integrations across platforms and content types to help quantify the results of branded content, sponsorship and promotional campaigns. 

Comscore also provides a holistic view of the impact of branded content on the defined audience by calculating lift in consumers’ brand favorability, purchase consideration, and brand recall. 

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360-Degree View

Go beyond brand exposure to a general audience get more precise data for advanced audiences on the value and impact of brand integration tactics across all platforms. 
360 Degree View

Best Practices Insights

Identify strengths, weaknesses, and recommendations with a Best Practices report, which is customized to your unique needs. 
Best Practices Insights

Reliability & Experience

Get the most complete, scientifically-driven impact metrics available, backed by more than a decade of Comscore’s proprietary research in brand integration measurement.
Reliability & Experience
  • Demonstrate the value of brand integrations across all platforms— including TV, movies, digital, VOD and social—to prove a unique, incremental or comparable investment to traditional advertising tactics.
  • Make strategic placement and pricing decisions using reliable and in-depth branded content analyses.
  • Identify effective programming opportunities and maximize ROI with observations and recommendations from a customized Best Practices report.
  • Discover how brand integrations impact consumers with information on brand recall, consideration, and favorability.
  • Maximize ROI by identifying the most effective ways to structure, blend and balance integrations with a customized Best Practices report.
  • Make strategic cross-platform brand integration decisions using reliable and in-depth branded content analyses.

Meet the Experts

Stephene Kelley
Stephene Kelley
Vice President, Branded Content

A seven-year veteran of Rentrak and Comscore, Stephene helps brands and advertisers understand how to best optimize their content, branded entertainment assets and social media.

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Catherine Guisao
Catherine Guisao
Director, Branded Content

In her role as Director of Branded Content, Catherine helps advertisers and brands realize the value of branded content and integrate cross-platform brand integrations to drive ROI.

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