Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
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Topics in his presentation include:
Comscore Audience Activation ™ te permite comunicarte con la persona correcta en el lugar correcto con el mensaje correcto.
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MMX® Multiplataforma de Comscore proporciona una visión deduplicada del comportamiento integral de la audiencia en ordenadores, smartphones y tabletas.