Though 2020 has brought unexpected challenges, it has certainly accelerated existing industry initiatives aimed at advancing cross-platform video measurement.
This year’s Summit will continue the ongoing conversations around the state of cross-platform measurement and advancing the use of granular TV from the point of view of marketers, media companies and media buying agencies.
Howard Shimmel of Janus Strategy & Insights and Gerard Broussard of Pre-Meditated Media have just completed a study for CIMM on Best Practices in Combining Smart TV and STB Data. As TV measurement begins to rely more on Return Path Data, both sources are complementary, and when combined, can help to create more nationally representative “census-like” TV tuning datasets.
After an overview of the study's findings, the panelists will dive into detail about what they’ve learned in the process of combining Smart TV and STB Data, answering the questions: