Social Media Landscape in APAC
Social media is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as news, entertainment and retail. In December 2019, APAC had most of the global social media unique visitors, representing 64% of the global audience.
In this report, we analyse the social media landscape in APAC and share some key insights from around the region.
Key topics covered in the report include:
- Breakdown of global social media audience by region in terms of both unique visitors and time spent
- Size of social media audience in the different markets in APAC
- How users in certain markets (India, Indonesia, Malaysia) access social media (mobile-only vs multi-platform)
- Affinity of age groups towards social media
In our follow-up report, we explore in greater detail the social media landscape in various mobile-first markets, such as India and Indonesia, as well as other markets in the region, like Malaysia.
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