Understand mobile purchase behaviors, attitudes and intent for better decision-making

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Comscore MobiLens^® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, demographics and key landscape trends to aid in better strategic planning, product design, and product launch.

U.S. survey-based insights provide details on device ownership, device usage, purchase intent, and behaviors driving mobile engagement.

With MobiLens Plus, agencies and advertisers can build data-driven mobile plans to reach target audiences. Mobile OEMs and operators can understand emerging trends in the mobile landscape and track device satisfaction. Additionally, publishers and content owners can add insights to demonstrate the value of their mobile and tablet audiences.

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Insights no duplicados, centrados en la persona

Obtén insights desagreagdos y dedupllicados a través de una combinación de datos de los paneles y la red censal de Comscore.

Visión general en dispositivos móviles

Compara audiencias entre smartphones y tabletas, navegador y aplicaciones, Android e iOS.

Medición fiable

Confía en la medición deduplicada de audiencias digitales líder en la industria.

Key Benefits

Agencies & Advertisers Mobile Device OEMs and Networks Publishers & Content Owners

• Create better mobile strategy by understanding the consumer behaviors that are driving trends in mobile engagement.
• Refine media plans by finding target audiences where they can best be reached on mobile, such as SMS, mobile web or downloaded application.
• Evaluate strategic plans by understanding emerging trends in the fast-changing mobile market.

• Monitor emerging trends with insights on which handsets are getting the most traction based on device satisfaction attributes such as form factor, operating system, and device features.
• Benchmark against competitors by understanding demographics of mobile device users across OEMs and operators.
• Build better strategic plans by understanding the factors that drive consumer brand loyalty to mobile products.

• Better package your inventory by understanding your audience size, demographic composition and usage intensity.
• Demonstrate your site’s ability to reach target audiences that are most important to advertisers.
• Anticipate trends by understanding changing behaviors, attitudes and device usage across mobile and tablet.

Meet the Experts

Joe Lahr

Gerente General, Audiencia Digital

Con diecisiete años de experiencia en Comscore, Joe ha forjado su carrera impulsando la innovación en el mundo de las mediciones de medios digitales. Joe y su equipo ayudan a producir herramientas valiosas para medir audiencias digitales en un entorno de medios en constante evolución.

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Ashwath Rajendran

Gerente de Producto Senior

Ashwath Rajendran se desempeña como Gerente de Producto Senior en el equipo de Producto de Audiencia Digital. Ashwath gestiona las herramientas de planificación de medios digitales tales como Plan Metrix y Segment Metrix, los productos de inteligencia publicitaria tales como Ad Metrix y Search Planner así como los productos de inteligencia de ecosistema tales como Mobilens y qSearch en múltiples mercados globales.

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