Gain unique insights into effective cost of reaching national TV target demographics

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Comscore and Standard Media Index partner to launch industry’s first advanced linear eCPM measurement.

The solution combines census-based pricing data from SMI with census-based viewing data from Comscore to create precise, CPM-based pricing data and a unified metric for evaluating, planning and optimizing advanced, audience-based campaigns on TV. Comscore eCPM provides a granular view into cost estimates for linear inventory across the industry’s largest published network ratings data set enabling TV networks, network groups, agencies, and brands with CPM-based pricing intelligence for advanced planning and more effective inventory and investment management. 

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Unmatched Data Scale

Perfect combination of massive and passive television audience measurement, including advanced qualitative and behavioral demographics – and media pricing based on actual advertising spend from the world’s largest media groups.
Unmatched Data Scale

Network & Program Benchmarks

Directly compare eCPM for a target demographic across networks, program genres, dayparts, airing types, run types, and ad buy types to make smarter media decisions. 
Network & Program Benchmarks

Audience Efficiency Index

Unique ability to triangulate audience indexes, network eCPM and buy type to identify the most efficient networks to reach target demographics by daypart.
Audience Efficiency Index
  • Analyze the effective cost of reaching national target demographics across networks, programs and dayparts, for each ad buy type.
  • View apples-to-apples comparison of eCPM by target demographic, daypart and program genre.
  • Identify unique opportunities to maximize eCPM by analyzing ad pricing over time.
  • Compare eCPM across demographic segments for a particular program.
  • Evaluate audience indexing to unlock key insights into the most efficient demographics to target.
  • Benchmark against other networks to prove you come out on top for reaching valuable target audiences.

Meet the Expert

Julia Carroll
Julia Carroll
Vice President, Business Development

Julia Carroll serves as Vice President of Business Development. In this role, she develops strong partnerships through collaboration and solution-based selling. In addition to building relationships, Julia’s strong sales record demonstrates commitment to client focused partnerships, finding creative solutions, and dedication to team work.

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