The solution combines census-based pricing data from SMI with census-based viewing data from Comscore to create precise, CPM-based pricing data and a unified metric for evaluating, planning and optimizing advanced, audience-based campaigns on TV. Comscore eCPM provides a granular view into cost estimates for linear inventory across the industry’s largest published network ratings data set enabling TV networks, network groups, agencies, and brands with CPM-based pricing intelligence for advanced planning and more effective inventory and investment management.
Julia Carroll serves as Vice President of Business Development. In this role, she develops strong partnerships through collaboration and solution-based selling. In addition to building relationships, Julia’s strong sales record demonstrates commitment to client focused partnerships, finding creative solutions, and dedication to team work.
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