Our market is overflowing with disruption. A new wave of online-born brands are funneling money into advertising, consumers have developed new habits in media and commerce, technological developments are poised to render cookies obsolete, and all the while we are in the midst of a climate crisis.
The outlook for brand marketers may be one of uncertainty, but it’s also one of significant potential.
As markets become more complex and change rapidly, The Future of Brands will address the challenges brand marketers face right now and offer a space to debate strategies for accelerating growth. That means growth for revenues, the bottom line, market share, as well as personal growth for every individual.
To know more about the agenda and other details, please click here.
Tania Yuki, our Chief Marketing Officer, will discuss about the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
Let's stop and think for a few minutes how much social networks have been professionalized in order to expand commercial opportunities? Social networks become an indispensable means to understand behaviour and reach the digital consumer. However, even if it is still a challenge to understand the consumer's journey across the various platforms, this challenge is no longer impossible.
Today, we have the ability to integrate web traffic data with the social accounts behaviour, obtaining an unparalleled view of consumer’s engagement and reach.
In this talk we will delve into how media, agencies and advertisers can use digital and social data to expand their digital footprint and integrate the various sources of information to achieve a holistic understanding of their consumer journey and behaviour.