Consideration of social media strategies is fundamental to holistic media selling, particularly during times of crisis or uncertainty. As the U.S. remains in a state of flux, social media will continue to act as a conduit for how consumers engage on local topics.
With Comscore’s recent acquisition of Shareablee, we are excited to complete the picture of traditional digital, television, and social measurement for our clients. In this webinar, see for yourself how local stations and media sellers can gain an unmatched understanding of cross-platform consumer engagement...and the potential dollars that flow from unlocking desirable local audiences on social media.
Key topics we will explore: