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The days of simple digital consumption are over. People continue to use PCs, but now over 12% of digital hits come from non-computer platforms, and that number has doubled in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective audience measurement.
In this presentation Joan FitzGerald, Vice President of Television and Cross-Media Solutions at Comscore, discusses the growing complexity of digital consumption and how MMX® Multi-Platform, Comscore’s digital audience measurement and optimization solution, helps companies navigate this challenging landscape.
Some of the questions this presentation addresses:
Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette
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