- 3 décembre 2015

Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Intervenant: Milan Dolinar, Vice President Sales DACH, Comscore Inc.

DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. Comscore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies. 

At the events in Hamburg (26/11) and Cologne (1/12) Milan Dolinar, VP Sales DACH at Comscore, showed the audience how mobile, video and display are growing in Germany. During his presentation he covered the following topics:

  • The Platform Mix is Now a Prime Consideration
  • A Video Format to Adapt
  • The Quality in Programmatic

Viewability

Comscore Viewability™ est une solution gratuite disponible en libre-service offrant une mesure de la visibilité des campagnes display et vidéos.

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