- 1 août 2016

Coupon Category

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this August 2016 edition, the topic is "Coupon Category".

Key Takeaways

  • Mobile-only visitors make up over half of the total category unique visitors, and have had double digit growth for the majority of the top coupon brands.
  • Three out of every four visitors to coupon sites are accessing from a mobile web browser.
  • Visitors from the East Coast are more likely to visit 6 out of the top 8 coupon entities than they are the average internet site. Visitors to 2 out of 8 are more likely to visit from the Midwest.
  • Over 50% of all coupon site visitors are women and a large percentage of those users have a HH income of over $100k a year.
  • Top coupon entity users are more likely to be a parent than the average internet user, and are much more likely to visit a social media website daily than the average internet user
  • Almost all of the top eight coupon entities share over half of their visitors with Groupon.

Mesure du contenu multiplateforme

Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette

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