- 28 octobre 2016

The New Digital Ecosystem: Navigating the Cross-Platform Reality

Intervenant: Alex Banks, VP, Comscore Marketing Solutions

In this data driven presentation, Alex Banks, Comscore VP of Marketing Solutions sheds light on the current digital ecosystem with an emphasis on the cross media landscape. Session attendees learned how the convergence of TV and digital is altering the space, creating a new host of issues and solutions for marketers and publishers.

Mesure du contenu multiplateforme

Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette

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