Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
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Topics in his presentation include:
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...
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Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette