Digital travel landscape in APAC Whitepaper
The digital landscape in APAC is shaped by the Chinese and Indian consumer to a large extent, and the travel industry is no exception. In January 2019, China and India had the highest number of users of travel websites, with 311 million (38%) and 152 million (54%) respectively.
Learn more as this study provides additional in-depth analysis on trends and characteristics of the travel audience in the APAC region across all digital platforms and how they differ across markets.
Key topics covered in the report include:
- How China and India differ from the rest of APAC in terms of composition of the travel industry
- Profile and behaviour of online travel consumers
- How consumers interact with online travel agents or other categories and why
To learn more about the high-level findings from this whitepaper, check out the presentation report here.
If you have additional questions about this study, please contact us here.