- 23 mars 2020

Social Media Spotlight – India, Indonesia, Malaysia

Jansen Bek
Jansen Bek
Marketing Manager APAC

In December 2019, APAC had most of the global social media unique visitors, representing 64% of the global audience. In this follow-up to our previous report on social media in APAC, we take a closer look at markets with a high social media penetration rate - India, Indonesia and Malaysia.

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In this report, we explore the social media landscape in two of the biggest mobile-first markets in APAC, India and Indonesia, as well as in Malaysia and share some key insights.

Key topics covered in the report include: 

  • Size of social media audience and penetration rate in the different markets
  • Affinity of age groups and genders towards social media
  • Top social media entities, instant messenger and social networking mobile apps in each market
  • Categories that heavy users of social media tend to visit

To learn more about this report and how Comscore can help you make business decisions with confidence,  click here.

Mesure du contenu multiplateforme

Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette

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