Unlocking the Addressable Future
Comscore hosted a workshop about the future of addressable advertising during Advertising Week New York 2019. Panelists included leaders from Discovery Inc., FreeWheel, Omnicom Media Group and Xandr.
With the stage set for collaboration on addressable advertising at scale, now is the time to work together and overcome the remaining hurdles, such as measurement and ratings. Comscore invited industry stakeholders from across the media ecosystem to take part in a 50-minute workshop and explore the possibilities of an addressable future, including why addressable advertising is necessary, and the best way to position the addressable evolution from where we are today.