CTV Advertising: What Every Advertiser Needs to Know to Stay Ahead
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In today’s quickly shifting media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies.
CTV Advertising: What Every Advertiser Needs to Know to Stay Ahead30 avril : 14:00 - 14:45 ET
Comscore invites you to virtually join us for a cup of coffee while we share how this change in consumer behavior is leading to a change in advertising behavior – specifically, how the rise in CTV is necessitating a whole new toolkit for advertisers. We’ll discuss ad targeting strategies in the CTV era, solving the audience vs. contextual debate, and what advertisers can expect to come in the future. So grab your favorite afternoon beverage and come join us for a lively conversation.
During this webinar, we will explore:
- CTV viewership consumption insights
- How to handle CTV targeting in the current media landscape
- Future state of audience vs. contextual for CTV