State of Gaming
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In 2020, we have seen remarkable shifts in esports, gaming, and livestreaming behaviors, and these trends highlight the growing need in the gaming industry to access new and current data. Comscore’s 2020 State of Gaming report helps advertisers and their agencies understand the sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.
State of Gaming15 juillet : 14:00 - 15:00 ET
Join us on Wednesday, July 15 at 2 p.m. ET for Comscore’s 2020 “State of Gaming” webinar, which will give highlights from the latest 2020 survey, as well as gaming insights from Comscore’s vast behavioral datasets.
Key topics covered in the webinar will include:
- What the gamer segment looks like, and how this cohort allows valuable ways for advertisers and brands to connect with an engaged and evolving audience
- How recent changes in gamer behaviors and attitudes, as well as the impact of COVID-19, have altered the way that gamers engage
- The ways in which esports and livestreaming have opened up new doors for advertisers to leave an impression with gamers