- 19 octobre 2020

State of Retail 2020 Webinar

Ian Essling
Ian Essling
Senior Director, Survey Insights
Ryan Williams
Ryan Williams
Sr. Director, Client Insights

2020 has been a landmark year for the retail and ecommerce industries. Online spending continues to grow despite the pandemic, retailers are navigating a new era of physical store closures and an unprecedented holiday shopping season looms on the horizon.

Comscore's "State of Retail" presentation introduced insights from Comscore's 2020 State of Retail Report, which examines the impact of shifting trends across the retail industry and the challenges and opportunities in this space.

Key questions answered in this presentation include:

  • How has digital commerce and consumer sentiment evolved in the past decade?
  • Which retail categories are experiencing the fastest growth?
  • Which retailers dominate the online research and shopping process?
  • How has the global pandemic impacted buyer trends and habits?
  • What can we expect from the upcoming holiday shopping season?

For a more in-depth outlook on the current retail space, the 2020 State of Retail Report offers our predictions for what to expect in the future along with suggestions on current ways to connect with these audiences.

Coronavirus Insights

Accédez à nos mises à jour sur l'évolution des comportements en ligne liée à la pandémie, ainsi que l'impact qui en résulte sur les industries de la publicité et des médias: comscore.com/fre/Insights/Coronavirus.

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