Gain precise audience insights into national, local, and video-on-demand consumption on linear television

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Comscore TV: Measurement that matches modern media consumption

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.

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Local TV Measurement

Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.

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Additional Television Products & Services

Local Market Definitions

Comscore Markets provides 210 local market definitions and universe estimates created using Comscore proprietary methodology.

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Local Shopping Segmentation and Targeting

With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.

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Rapid Local Television Insights

Comscore Quick Score provides local television viewing insights within two days of an air date.

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Video-on-Demand Transaction Measurement

Seize the potential of video on demand with the census-level measurement of OnDemand Essentials®.

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Exact Commercial Measurement

Exact Commercial Ratings for each individual commercial to help you precisely understand ad exposure and creative performance.

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Advanced TV Analytics

Efficiently analyze advanced audience viewership across our expansive TV footprint with the Rapid Analytics Platform (RAP) API.

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TV Audience Optimization

Create unique targets and quickly analyze viewing patterns, advertising exposure and consumer behavior with Comscore Rubik.

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Mesure d'audience

Comscore peut quantifier l'efficacité d'une campagne et identifier les éléments qui fonctionnent, ou pas, en incluant diverses variations de fréquence et de créativité.

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