Comscore Consumer Intelligence (CCI), powered by Consumer Orbit, is a powerful audience segmentation and targeting tool that provides an actionable and highly granular view of what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
With Comscore Consumer Intelligence, gain a full-circle view of media consumption across linear television and the web, as well as consumer behavior by understanding how retail consumers engage with a brand or category at the local market level on a monthly basis, all within a single system with consistent metrics.