Online gaming and live streaming platforms are becoming a cultural phenomenon, as of 2020, 65 percent of households own a device on which they play games. Comscore’s Predictive Audiences are the industry’s first cookie-free targeting capability that enables advertisers to reach gaming audiences based on granular consumer behavior through privacy-friendly contextual signals. Comscore, the leader in audience activation/targeting, and Spiketrap, the premier contextualization company powering audience intelligence, have come together to create a best-in-class solution for safely targeting gaming audiences. With third party cookie deprecation fast approaching, Comscore and Spiketrap will now offer advertisers and agencies new solutions to ensure that their campaigns will continue to reach the right audiences in a brand safe manner across programmatic digital, mobile, video, CTV, and podcast inventory.
Register for Comscore & Spiketrap’s webinar to understand how you can reach gaming audiences aligned to your campaign goals based on game-specific, genre, and persona-based segments within leading Demand Side Platforms (DSPs).
Key topics covered in this webinar include:
To learn more about Comscore’s Predictive Audiences measurement, click here.