Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
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Topics in his presentation include:
Comscore Audience Activation™ ermöglicht Targeting mit demografischen Daten und bildschirmübergreifendem Verhalten für digitale, mobile und CTV-Kampagnen
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Die Comscore MMX® Multi-Platform bietet eine Einsicht in das gesamte Nutzerverhalten auf Desktops, Smartphones und Tablets.