- 22. Mai 2014

From TV to Total Video

Sprecher: Manish Bhatia

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world.

On May 8, 2014 in New York City, speakers from Comscore, Spark SMG and the Coalition for Innovative Media Measurement discussed the issues surrounding cross-screen measurement as well as the “Total Video” vision for the future. 

The principles of our Total Video approach to cross-media measurement include:

  1. A single, unduplicated audience metric.
  2. Unified demography across platforms.
  3. A holistic view of all video viewing behavior.
  4. Measurement that is scalable across audiences and platforms.
  5. An approach flexible to fit the future of advertising.

Multiplattform-Inhaltsmessung

Die Comscore MMX® Multi-Platform bietet eine Einsicht in das gesamte Nutzerverhalten auf Desktops, Smartphones und Tablets.

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