Brand Safety Remains Critical to Building Advertiser Confidence Online
LONDON, UK, 30 April, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from ABC UK (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital ad market. The ABC certificate provides transparency into the capabilities of Comscore’s CV product in order to give advertisers and agencies greater confidence in brand safety online. Comscore was one of the first companies to receive CV certification in 2012.
CV is part of Comscore validated Campaign Essentials™ (vCE®), which is a holistic ad and audience delivery validation solution that provides an unduplicated accounting of impressions delivered across a variety of key dimensions, including target audience (demographics), viewability, non-human traffic, brand safety, geography and engagement. vCE insights are delivered throughout the course of the campaign, enabling effective in-flight campaign management, optimisation and evaluation to eliminate waste and improve overall delivery outcomes.
“Comscore is committed to helping advertisers feel confident in their online investment – whether it’s making sure ads had the chance to make the right impression in a brand-safe environment, to making sure ads had a chance to make an impression at all with viewability and non-human traffic measurement.” said Duncan Trigg, Comscore Vice President of Advertising Effectiveness. “ABC’s rigorous certification process is an important part of bringing further transparency to trading and we are pleased to once again be recognised for our commitment to delivering certified solutions to the market.”
“Congratulations to Comscore for completing their Content Verification (CV) technology testing,” said Jerry Wright, ABC, Chief Executive. “Their ABC certificate clearly shows how their product performs against the industry-agreed JICWEBS principles for CV tools in the area of brand safety online. This will help to provide the transparency and reassurance advertisers need to invest more of their budgets in online media.”
About Comscore Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:
• To bring the industry together to agree standards that define media measurement and determine best practice.
• To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is secretary. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.For further information please visit www.abc.org.uk or contact David Cohen or Isabel Napier-Wilson at Eulogy! on 0203 077 2000/ firstname.lastname@example.org
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