Digital consumption has been completely upended in 2020. Due to both the economic and political climate, brands are looking for complete transparency with their ad placements, while also adhering to a tight budget (at least for now). At the Programmatic Pioneers Virtual Summit, attendees will hear from leading agencies, brands and publishers on how to building campaign transparency through metrics and innovation. Through easily accessible presentations, group panels, interviews and Q&A’s, you will learn the strategies you need to turn challenges into opportunities during a time of crisis.
During the incredible uptick of digital engagement during this time, this panel will assess a practical guide to reach, engage, and drive attention and actions through complex programmatic landscape:
The panel also includes: