Illuminating CTV & OTT: Why & How to Invest in Data-Driven Advertising
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As cord cutting behavior continues to rise, over-the-top (OTT) television has massive potential for both traditional and digital advertisers alike.
Comscore and AppsFlyer invite you to join us while we explore the impact COVID-19 has had on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app event behavior, LTV and ROI — we’ll examine OTT growth in 2020, why the time is ripe to test OTT now, and how to plan your CTV advertising campaigns for data-driven growth.
Illuminating CTV & OTT: Why & How to Invest in Data-Driven Advertising18. August : 14:00 - 14:45 ET
Sr. Product Marketing Manager, AppsFlyer
Manager, Agency Sales, Comscore
AppsFlyer and Comscore partner to examine the latest video consumption and device usage trends to inform data-driven strategies for OTT and CTV advertising.
Key topics covered in this webinar include:
- Changes in OTT viewing behavior from 2019, and the impact from COVID-19
- Granular measurement models for OTT & CTV advertising, including deterministic and probabilistic attribution across devices
- Advanced targeting strategies, tricks to navigating the OTT media landscape, and optimization thought starters to make your CTV campaigns a success