Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns. Following on the heels of our successful launch webinar, we are now kicking off a series of deep-dive webinars with each of our launch partners – PlaceIQ, TransUnion, Polk Automotive Solutions, IHS Markit and Eyeota.
Key questions to be answered in this webinar include:
In the last session of this series, we’ll be joined by our partner Eyeota to discuss how this Comscore’s solution sets the standard for cookie-free audience targeting at scale using Eyeota’s B2B data.