- 15. April - 5. Mai 2021

Comscore Cookieless Audience Targeting Partnership Series

- Dieses Event hat bereits stattgefunden -

Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns. Following on the heels of our successful launch webinar, we are now kicking off a series of deep-dive webinars with each of our launch partners – PlaceIQ, TransUnion, Polk Automotive Solutions, IHS Markit and Eyeota.

Key questions to be answered in this webinar include:

  • What do you need to know to prepare for targeting in a cookie-less world?
  • How can Comscore Predictive Audiences help you future-proof your targeting strategy?
  • What segments will be available from each partner and what data assets fuel these segments?
  • What are the top uses cases for these contextual audiences and how will they drive greater ROI?

Comscore Predictive Audiences Partnership Series with Eyeota

5. Mai : 14:00 - 14:45
Howard Luks
Howard Luks
Managing Director, Americas and SVP Global Platforms
Jessica Trainor
Jessica Trainor
Vice President, Ad Platform Partnerships

In the last session of this series, we’ll be joined by our partner Eyeota to discuss how this Comscore’s solution sets the standard for cookie-free audience targeting at scale using Eyeota’s B2B data.

Register Now