Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
Buyers and sellers of media increasingly talk about a “common currency” that helps to unify the measurement of audience exposure among traditional channels like linear television and newer digital platforms. Metrics that make comparisons of ad impressions more meaningful are becoming a reality, helping to support the ongoing growth in addressable advertising.
This video is part of 'Advancing Toward a Common TV Measurement Currency', a Beet.TV leadership series presented by Comscore. For more videos from the series, please visit this page.
Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.