Movie Measurement

							Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation. 
							
                        

Movie Lift for TV also provides a probabilistic estimation that a given visit resulted in attendance for a specific movie title.

Expansive TV & Digital Footprint

Comscore’s expansive digital footprint spanning millions of desktop screens, mobile phones and tablets, and OTT devices provides unparalleled scale.

Trusted Box Office Currency

Leverage Comscore’s box office currency – which is used as the trusted source for rankings and reporting within the film industry – for more reliable measurement.

Anonymous Location Data

Passively-collected location data across over 200 million mobile devices – obtained via PlaceIQ – helps clients more reliably attribute visitation.

Key Benefits

For Media Buyers For Media Sellers

Capture the value of advertising efforts, including by creative, placement and media partner, on driving audiences to the movies.
Optimize advertising resources and measure ROI with innovative outcome-based metrics and reports.
Make smarter advertising and promotional decisions by more reliably knowing which placements and partners are most effective at driving visitation.

Prove the value of your audience to media buyers by comparing performance metrics against the campaign.
Inform resource allocation and monetization strategies, and measure success with more reliable and stable digital measurement.
Make smarter programming, publishing and promotional decisions by more reliably knowing which creatives and placements are most effective at driving visitation.

"Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results."
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

Lernen sie die experten kennen

Walid Jaklis

Senior Vice President, Data Analysis

As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.

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Shaye Eller

Director, Analytical Solutions

As Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.

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