Local TV Measurement

							Comscore TV Local solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.
							
                        

Powered by Comscore Advanced Audiences^™, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.

Scale & Stability of Data

Access massive second-by-second viewership data collected passively, 24/7/365 through return path device data, from 99% of all residential ZIP codes in the U.S.

Comscore Advanced Audiences^™

Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more.

Accurate, Complete Local Market Coverage

Leverage the industry’s only measurement source that has a singular methodology across all 210 Comscore local markets irrespective of their size.

Key Benefits

Local TV Stations & Groups Local Agencies & Advertisers

Prove the value of your audience to buyers and sell more advertising by identifying high-value audience targets.
Help advertisers effectively and efficiently meet their goals with reliable and stable local television ratings measurement.
Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.

Optimize your TV ad plans and budget by reaching more of your relevant customers and high-value prospects versus competitors.
Confidently reach your key consumers with a consistent and detailed local TV consumption data from all 210 markets with data collected from the ZIP code-level up.
Maximize campaign performance at all levels to build the right media strategies to meet your client’s needs, and minimize your time spent managing makegoods.

"Comscore has allowed us to step up our game and provide clients with a different outlook rather than just reach and frequency"
Cori Kohlmeier
President and Founder
Advantage Marketing

"Having the ability to use a single dataset to plan and measure our media, and being able to understand the impact that leveraging M1 audiences has on our ability to drive additional value for Kroger at a local market level was a huge unlock for us as we break new ground in how local television is bought and measured"
Karine McMaster
VP Director of Advanced Local Media
Dentsu

"The beautiful thing about Comscore is the ratings are far more consistent – that’s one of the main things that we love and what we speak to all of our clients."
Katie Knorr
Broadcast Research Specialist
Knorr Marketing

"Comscore provided us the peace of mind needed to confidently execute our media strategy for the Edwards campaign. The ability to create our campaign specific targets and identify efficient programs to reach our key voters —along with the reassurance that we were hitting in-target—was invaluable."
Jared Arsement
President
Arsement Media Group

"Comscore allowed me to effectively target the specific demographic of these employers, looking at Blue Collar workers, age, and gender of viewers. I was able to show these clients that it’s more important to reach the people that count, rather than counting the people they can reach!"
Megan Mance
Account Executive
WBRE-TV