- 2 Dicembre 2010

The State of Display Advertising in Germany

Relatore: Peter Bernschneider

The display ad market has rapidly gained pace over the past several months. More than 66 billion online display ads have been served in Germany in September alone, and the market is showing strong growth. Much of this resurgence can be attributed to innovation, ad network expansion and renewed confidence from advertisers. The ability to accurately measure the potential of the display market is now more critical than ever.